Youth South West Games gave us the opportunity to create the identity and design work for the Planet Earth Games, Street Series South west and their Adventure league which encourages young people to take part in many different sports, maintain an active lifestyle and help to engage them with sustainability.
Typography is a key aspect of the identity for Planet Earth Games. Lilita One – regular was chosen to make a bold statement and to breathe some energy into the identity. The rounded sans gives the type a personal and friendly feel which is suitable for the young audience. Gotham Light was chosen as a complimentary font which is used across identity for body copy as it has a good readability and its rounded shapes.