Following their recent launch, Backhouse Housing Ltd instructed us to create the marketing material for their first development Lovel’s Farm in Castle Cary.
The development consists of 74 homes designed by Stirling Prize-winning architect AHMM. Located approximately one mile from the centre of Castle Cary, to the west of Ansford, the development features the best in current urban design with homes designed around generous shared open spaces to foster a genuine sense of community living.
As this was Backhouse’s first development the only material we had to work from was the colour palette, the logo and the chosen fonts. Working closely with the team, we have created a modern and clean brochure that sympathetically supports the style and finish of the development.
Once the brochure was completed, we were able to carry across the graphical style onto other material such as Adverts, invites, Signage, banners and items for the launch event.