Clear Water Court

 

Brief

Located in Clyst St Mary and once a former printing workshop – Clear Water Court has been renovated into a small housing development consisting of 4 unique homes. The task was to create an identity; including logo, name and strap-line, brochure and marketing campaign to attract buyers for the development.

Outcome:

The development is located close to the River Clyst which helped give the development it’s name. Clyst is an old Gaelic word meaning river/stream. After looking at Gaelic patterns we developed a mark that was infinite to reflect the flow of the river. The type was carefully chosen, a Traditional block serif was paired with a modern sans serif suggesting the blend of the old and new.